The proposal of Coca-Cola for the new phase of the campaign "Share a Coke" is to teach the audience to sing.
The action will put the North American market cans and bottles stamped soda with over 70 popular songs of various styles such as "We are the champions", the Queen, and patriotic "Proud to be in the American" by Lee Greenwood.
Called "Share a Coke and a Song", the campaign includes radio spots, social media activities and out of home.
Products included in the action, in addition to Coca traditional, are the Zero versions and Life drink.
To develop the project, the brand enlisted the help of three agencies: W + K Portalnd, Universal McCann and Arc Worldwide. The musical production was due to the Cornerstone.
It is part of the iconic action jingle "I'd Like To Buy The World A Coke", which also will print packaging. including the phrase "I'd like to teach the world to sing in perfect harmony", which pretty much explains the action.