American brands stamp the passport to Cuba

View full size image

Recently, President Obama landed in Cuban land, raising white flag between the United States and Cuba. The two countries maintain trade relations closed since the early 60's, when the US government broke diplomatic agreements after the Cuban communist revolution.


The cost of this lock for the US economy was estimated at 1.2 billion dollars a year, according to the BBC - not to mention the non-monetary costs of segregation to the people of both countries.


But the end of this era was announced in August 2015, when President Barack Obama reopened the US Embassy in Havana, a month after Cuba also re-operate its embassy in Washington.


The historic visit of Obama in Cuba - the first trip by a US president to the country since Calvin Coolidge in 1928 - is a sign of open doors. And, of course, companies and American tourists are also ready to get into that stream.


Starwood Hotels marked the first US historic agreement with the Cuban authorities since the revolution of 1959. The network will renew and operate three hotels in Havana. According to representatives of the brand, an investment of millions of dollars will be needed to leave the hotel in the Starwood standards.


Although Starwood sign the mark of these hotels, they still continued state ownership, one is even managed directly by the military.


The Marriott also showed interest in developing business in Cuba. President and CEO Arne Sorenson, advocate the opening of trade, also landed in Havana along with Obama and Commerce Secretary Penny Pritzker American.


"We are very happy with the US government permission to seek new business in Cuba," said Sorensont. "We are convinced that with this new scenario, new economic opportunities will overflow in Cuba, including the expansion of tourism. This can bring direct benefits to the Cuban people, and bring Cubans and Americans."


US regulations do not yet allow the exclusively tourist visits to Cuba, but airlines and Airbnb are also already preparing the ground. However, Airbnb added 4,000 options rentals in the country since it was launched in Cuba last year. This selection is only available for North American tourists to date, but will be open to the world on April 2.

Airbnb received a special exception allowing Cuban hosts to renting their homes to anyone. The co-founder and CEO Brian Chesky of Airbnb traveled to Cuba this weekend to meet with hosts already registered on the site and participate in events related to new trade agreements.


"We still need to study how Airbnb and US hotels will impact the Cuban scheme rental family homes for tourists on short stays," the Quartz portal. "Similar to the model bed-and-breakfast, they are currently the most practical and economical option for tourists. in addition to being a way to local residents get an extra income. "


Most of the hotels in Cuba are owned by government or operated by brands in Latin America and Europe, such as Melia Hotels International, Riu Hotels & Resorts, Iberostar Hotels & Resorts and Hotels & Resorts Barcelo.


Now, there are an estimated 61,000 hotel rooms available in Cuba, 65 percent of them are considered four or five stars, according to figures released by the Ministry of Tourism of Cuba.


The is also embarking for Cuba as the first American website online reservations for Cuba.


Already Google will be one of the first American companies that will help open Cuba to the internet. "One of the things we will be announcing here is that Google has a contract to begin to expand access to Wi-Fi and broadband on the island," said President Obama to ABC News. While the content restrictions remain, the Google will provide the infrastructure for the Cubans to access the web more cheaply.


Carnival Corporation, world's leisure travel company, also announced this Monday that the Cuban government has allowed the company's operations in Cuba from 1 May.


Soon after the peace agreement between Cuba and the United States, in July 2015, Carnival Corporation already got permission to take Cuba your ship MV Adonia, with capacity for over 700 passengers. This marks the first time in over 50 years that a cruise ship is approved to navigate the US to Cuba.


Marketing News

Juliana Vanessa