What is relationship marketing

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According to experts, relationship marketing is nothing more that all actions taken by the company as a way to create and maintain a positive relationship with your customers.

Relationship marketing aims to create a loyalty relationship between customers and the company, and this offers some benefits that customers remain loyal to their services.

The ultimate goal of relationship marketing is to make customers become fans of the products and services provided by the company.

How to Deploy Relationship Marketing in your company?


For the company to create a relationship marketing plan, it needs to implement customer loyalty culture among its employees, since the relationship between the company and the customer already starts on the first customer contact with the company (eg, a link for information).

So, from the outset, the company must have a system of care that captivate and conquer your customer, so that the relationship is completed with the sale of the product or service and extends to other sales operations.

For the company logre success and be successful with your Relationship Marketing plan it is important for customers to speak their products and services in a positive way, showing the importance of having them in your life.

That is, your customers will become one of its forms of advertising, encouraging new people to purchase their goods and services, they will become fans of the brand and will spread from free return their products and services bring to them .

For the company to create and deploy a positive relationship marketing and manages fruit is important that it has all its actions directed to their customers, making them feel the most important part of this business relationship, as customers are source of revenue to keep the company.

To strengthen ties and relationships with customers, companies must use all possible means to maintain a direct relationship with your audience: social networks (Facebook, Twitter, etc.), content marketing, etc. The company must seek to customize the experience with their clients.

The Importance of Identifying Customers


For the Relationship Marketing manages fruit is of great importance that the company seek to build a database to remain up to date with the data of its customers.

It is through the database that the company will create campaigns and invest in ways to generate the loyalty of its customers.

Another important aspect is to identify customers who make purchases more frequently and those customers whose operations have great relevance in the company's revenues.

These customers should be treated differently, being carried out personalized monitoring so the company to make every effort to strengthen its relationship with these customers.

By doing this their customer identification work, the company will have to start relationship marketing process with your target audience.

Through this customer identification work, the company can create your Relationship marketing plan. Like for example:

Contact the customer informing product offerings;

Congratulate the client on special days of your life (eg birthday);

Conduct satisfaction survey with customers about products and services provided;

Program subsidies through loyalty schemes;

Other actions;

The success of a relationship marketing plan of a company is directly linked to how the company was able to approach your customer in order to understand the needs and desires of customers, managing leverage in increasing their sales and brand recognition the consumer market and the competitors themselves.

With achieving successful relationship marketing plan, the company will have an audience feedback, finding out whether there is or not satisfaction with the products and services provided and made available to the market.

Relationship Marketing: Development of a Loyalty Program


A relationship marketing tool widely used by businesses is the creation and development of a loyalty program.

Based on your customer data for marketing campaigns they back can be created, creating a loyalty program that grants bonuses to customers through their purchases.

Through the loyalty program seeks to surprise and please your customers, so that through the loyalty program he has and see the advantages in continuing this business relationship with your company, buying your products or services.

However, when creating a loyalty program that bonifique your customer, the company needs to be careful that the subsidy adopted not bring financial losses to it.

Customer Relationship and Customer Marketing


The customer service is a differentiator that your company needs to offer, so that your clients feel different from the way your company treats.

So, for the Relationship Marketing plan is a success, it is essential that the company's collaborators are educated and trained based on the company's culture and marketing plans that were drawn.

So it is of great importance that the company provides to its collaborators their strategies and how each of them is important to the good relationship between the company and the customer.


Marketing of relationship

Juliana Vanessa