What is digital marketing?

It is difficult to determine precisely when that marketing has emerged, after all, he was born with the first commercial interactions between people and who knows when it happened. Marketing as a discipline is already established for years, but is always following the evolution of humanity, adopting new methods more efficient. In more recent times, from the end of the twentieth century to be...

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More on marketing and advertising

What is marketing? What is marketing and advertising? What do they have in common? Calm down, you're not the only one who has these doubts. Let the explanations!   Marketing is much more that sell or advertise a product or service, it is included these and a multitude of other features, but includes mainly understand a given market. This "understanding" is about a very thorough study of...

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What is the difference between marketing and advertising?

It is very common that people confuse marketing with advertising, do not understand what is the difference and think that both are the same. But marketing and advertising are not synonymous, although they are connected to each other. So let us explain the features of each and what their connection. Marketing can be considered the 'father' of advertising and propaganda, it is much more...

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Tips to select target audience

Reaching your audience You can send an email to your current list of customers asking some questions. Write a very personal email and if possible offer a bonus for people who respond to his questionnaire.   Caution: do not be too wordy!   Do not make more than 2 or 3 early questions. Remember, you can get more information later. I will put an example of a survey that I did and that...

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What's target audience?

Audience ... a topic of high importance for any business, but often relegated to the background. In this article I will talk about how you can discover or refine your target audience using some easy and free tools.   I will reveal to you how do I define the target audience of each of my products and thus make more effective and powerful marketing. I know that many go through problems like...

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Knowing more about electoral marketing

The political and electoral marketing is an island of controversies surrounded by hype everywhere. For many people, it is considered an omnipotent device, which nullifies the political factors and reduces to almost nothing the voter's personality; who votes is always imagined as an absolutely fragile and helpless. At the other end of exaggeration, Marketing is considered neutral scientific...

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What is electoral marketing?

One of the most important events of contemporary politics can be considered, paradoxically, a non-political event: the advent of electoral marketing.   In fact, marketing is a concept that is "out of politics". Its origin and nature consult each up with the market and the modern economy - its natural habitat.   It is on the market - and the market - that the industrialized societies...

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Personal marketing: learn and sell your professional image

Personal Marketing: Learn how to sell yourself! Personal marketing? It means that we are also a product ?! That's it! For all the time we are selling our image so that other people see us and engrave in memory of a friendly, pleasant and lasting way. Personal Marketing is nothing more than the ability of a person must possess the necessary skills that the market demands today. It is not...

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Marketing staff in 7 steps

Tips to make a good marketing staff: 1. You must have leadership, developing skills to influence people and be a trendsetter. 2. It should reassure their bosses and colleagues. Should be the person that everyone knows that something needs to be done well, it has to be done by you. 3. You need to know what you are doing and why you are doing. Flee to do something only they send do not know what...

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3 content marketing tips for e-commerce

How many of your purchasing processes begin with an online search? That is the reality of virtually all Internet users currently and directly affects your e-commerce. Therefore, it is important to create ways to be found by the network and become relevant. And the best tools for this are quality content and relevant to your audience, with blogs, social networks and digital presence. Want to...

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What is marketing ?

Marketing, in the strict sense, is the set of techniques and methods for the development of sales by four possibilities: price, distribution, communication and product. In a broad sense, it is the design of enterprise policy, in which the development of sales plays a predominant role.  Marketing studies the causes and mechanisms governing the terms of trade (goods, services or ideas) and...

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