The life cycle in the market

Nothing lasts forever - and the same applies to the market. They are remarkable, from time to time, the changes happening in the market and people's consumption habits. We realize that evolution happens inevitably, and it symbolizes the end of certain life cycle of the market. Companies need to be attentive to the great events that influence the market curve - issues such as politics, consumer...

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Marketing through the decades

1950 "The practice of management" Drucker takes the first steps for the dissemination of marketing, where he is treated as a force to sell more through cases involving consumers, attracting the attention of managers and entrepreneurs. 1960 In 1967 Philip Kotler launches the first edition of "Marketing Management", preceded by the "father" of Marketing Theodore Levitt to the article "Marketing...

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The history of marketing

Define precisely when it was that marketing has emerged is practically impossible, since this is such an old activity as the first exchanges and sales by ancient civilizations. At that time they were already used the marketing strategies that we know today, with not so well-defined characteristics, but very similar. The way to communicate in order to show the value of your product or service to...

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Knowing better marketing

You know what is marketing? If this was the main question that brought you here, I can say that you found the right place. In this article we will explain the concept, what the main types of marketing exist and various other information for you to understand how to start. If you have one or a marketing professional is a more advanced level, this article probably is not for you! Feel free to...

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Viral marketing strategies

To succeed in a campaign using viral marketing techniques, it is important to understand who the target audience or primary target. In fact, the primary target is those forming opinions people, people who influence others. The techniques viral marketing are many, and the concept is broad. So just follow some techniques: . E-mail marketing; . hotsite; and . Videos. 4.1 Email Marketing The...

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Viral marketing is not mouth mouth

Viral Marketing is nothing more than an updated version of the famous marketing "word-of-mouth" What usually happens with products, services and higher quality care, while having a good experience the consumer indicates the relatives, friends, neighbors and acquaintances, this attitude is a act of instinctive and emotional sale because to feel very pleased recounts his great experience and I...

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What is viral marketing?

What is viral marketing? What are the characteristics of an effective viral marketing campaign? What is needed to produce content that fly in spontaneous word wings of word-of-mouth promotion? In this MasterNewMedia guide about viral marketing can learn and understand the basic principles, fundamentals and core strategies of an effective viral marketing campaign.   Viral marketing is a...

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Content marketing

Obviously this article could not end without a mention of content marketing, after all, this is our specialty. Content marketing is a specialty digital marketing using the various features mentioned above, but always based on the use of pieces of content to attract and engage the public in order to generate business. Content marketing is very focused on the creation and maintenance of some (or...

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How to choose a digital marketing agency

Now that you know the advantages of Digital Marketing and why you should use it as a great strategy for your company, the question arises: how to choose a Digital Marketing Agency? Make a complete and thorough research on the agencies available in the market is essential for you to settle in your choice. Do not be embarrassed to ask Think about your goals when using the Digital Marketing for...

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How to learn digital marketing

You now know what is Digital Marketing and how it can help you achieve your goals. But you have more interest in the subject and want to go deeper. What you need now is to learn! Look for teaching materials E-books, whitepapers, webinars, videos, blog posts ... the list of online available quality of teaching materials is immense! They are an incredible source of learning and the language is...

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The various digital marketing tools

As traditional marketing has hundreds digital marketing tools, channels and formats that can be used to achieve the desired results. Here are some of the strategies and tools that every professional must know to enter this market: SEM (Search Engine Marketing) Search engine marketing involves any digital marketing action focused on bringing results through search engines like Google. The SEM...

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The digital marketing advantages

No wonder that digital marketing is exploding. Besides the fact that the number of people connected to the Internet grows rapidly and each time each individual is increasingly connected (think that today we have watches, cars and even refrigerators on the Internet!), We also have all the advantages that the medium itself digital features, such as: Global reach If you have studied marketing...

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