Marketing in the fashion tips

The great advantage of using social networks, especially Facebook, is that you can always be in contact with the end customer, that is, this type of client who will always show you are happy with the brand and through visits social network, you can get an idea of what kind of consumers attending this page and do a job well targeted to this group.  Never miss Reply No one on Social Networks!...

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Twitter launches appeal to make images accessible to blind

Twitter announced on Tuesday (29), a novelty that will help visually impaired people to make better use the platform.   This is a textual description of feature images that allows the reading of the figures for systems used in computers and mobile devices for blind people.   With the name "alternative text", description will now be a native function of the social network on...

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Willy wonka golden distribute invitations in action cielo

A famous movie icon The Chocolate Factory is the inspiration for the latest Cielo brand activation action, which rewards the public with tickets to the exhibition "The World of Tim Burton" held at the Museum of Image and Sound (MIS) in São Paulo.   The company has created a themed basket movie with the presence of the character Willy Wonka distributing chocolates at the mall City...

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Coca launches packaging more than 70 excerpts of songs

The proposal of Coca-Cola for the new phase of the campaign "Share a Coke" is to teach the audience to sing.   The action will put the North American market cans and bottles stamped soda with over 70 popular songs of various styles such as "We are the champions", the Queen, and patriotic "Proud to be in the American" by Lee Greenwood.   Called "Share a Coke and a Song", the campaign...

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American brands stamp the passport to cuba

Recently, President Obama landed in Cuban land, raising white flag between the United States and Cuba. The two countries maintain trade relations closed since the early 60's, when the US government broke diplomatic agreements after the Cuban communist revolution.   The cost of this lock for the US economy was estimated at 1.2 billion dollars a year, according to the BBC - not to mention...

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Case study nike

Case Study: Nike and the 2012 Olympics Olympics 2012 and among its major sponsors, NIKE is not. Who is occupying this place is Adidas, one of its major competitors. Even with this seemingly unfavorable situation due to the impact of the Olympics around the globe, Nike saw an opportunity, which could initially be considered a threat to its market.   Taking advantage of the pace of the...

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5 lessons marketing strategy coca-cola

Coca-Cola has been part of popular culture for over 100 years.   Their marketing and communication activities have a great sense of purpose and are connected with the audience so that makes the brand surpass its competitors.     Missions of Coca-Cola:   - Refresh the world.   - To inspire moments of optimism and joy.   - Make the...

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Sports marketing what is it?

The Sports Marketing is a tool used to communicate with customers, prospects, employees and community. It has sport as a means of contact with the target and, therefore, is directly linked to emotion, passion.   This is the great advantage in relation to other communication tools. Used accurately, the Sports Marketing adds strength to the brand or company through the symbolism with the...

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The relationship marketing and consumers

The article focuses on the relationship marketing. It aims to outline the main concepts, components and practices around the subject, through data collected in literature. Justified the choice of that subject, in increasing spread in the business world. We are living in a new era of competition and competition within the current global environment. The disintegration of borders and opening new...

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What is relationship marketing

According to experts, relationship marketing is nothing more that all actions taken by the company as a way to create and maintain a positive relationship with your customers. Relationship marketing aims to create a loyalty relationship between customers and the company, and this offers some benefits that customers remain loyal to their services. The ultimate goal of relationship marketing is...

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What do marketers?

For you to be a marketer you need, above all, have an analytical mind. Metrics and numbers will be part of their profession and it is essential that you are familiar with them. The marketer is responsible for detecting and evaluating new business opportunities. It is their task to develop a plan and strategy to attract and delight consumers, spreading the message and the product of a...

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The evolution of marketing

During all these centuries of change and marketing developments was made in numerous different ways. Take a different form, with another approach and very different characteristics from each other, but always with the same goal: to make a consumer to interact with your brand and become a customer. Thinking about it we list some of the ways that have existed and still exist to do marketing, but...

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